Marketing

Currently TikTok provides a strong advertising opportunity because it’s extremely popular and is not as overburdened by ads as some of the older social media platforms.

SEO is a broad subject, with many different strategies and tactics. The majority of actions fall within three main categories: technical, content, and link building. There are some exceptions to these three pillars however.

Intercom is the biggest customer messaging platform currently on the market, as well as one of the best designed. How do I know this?

Twitch is an online streaming service, where viewers can watch live and pre recorded videos of people playing video games. The person broadcasting is often on screen, alongside the ingame footage. They provide a commentary to what’s happening and there is also a chat function for viewers to interact with the broadcaster by asking questions and commenting.

The interface of TikTok makes video editing extremely simple. So much so that millions of its users are capable of doing it. These users are based all over the world, not just in Western markets. China and India also have a large amount of users, meaning that TikTok was the 4th most downloaded app in the world in 2018, across all platforms.

Google Ads and Facebook ads are two of the biggest platforms in the Pay Per Click (PPC) advertising world. Both Google and Facebook have access to unparalleled audience sizes. If implemented correctly, they can bring a lot of new clients to a business. In an ideal world, a company would be able to market across both of these platforms.

Every company is looking for the next big deal, the next big opportunity that lets them grow and hit all their targets. But is every company utilising all lead generation channels? Quora can be an extremely powerful B2B lead generation platform, if used correctly. Read on below to find out how.

How can you bring in more customers for a lower acquisition? How can you reach out to a wider audience while also tailoring your messaging to specific users? Every marketing specialist will give you their own take on this.

The landing page has one specific goal and that is what the entire page is designed around. Other webpages might have several reasons for being created, but a landing page is trying to direct the user to the CTA, or call to action. Some common CTAs are purchases, signups, and registrations.

Chatbots come as a broader trend of AI and automation begins to revolutionise our everyday processes. This has led many in the industry to decry they are the future and every company should be using an automated conversation system.