5 Proven Ways To Drive Traffic To Your Website

Wednesday, November 11, 2020

It’s a lot of work to make a successful website, do you know what it takes?

Millions of people around the world have started websites since the internet first became public. Unfortunately, so many of these people fell for a very common mistake with website management. They thought that creating a site and putting it live was the end of the hard work. What they should have realised, if they wanted to make a successful website, was that putting it live was the start of the hard work.

Many different skills are needed in the creation and running of a website. For a lot of people, who are setting up a site on their own, it is vital to prioritise the tasks that will move you towards your goals for the website. If this is not done, it’s very easy to get lost in the multitude of tasks, with no clear direction or strategy to growing a website.

If you’re serious about creating an online presence, one of the most important questions you need to ask yourself is: 

How will I get people to visit my website?

You can have a website that looks incredible, functions perfectly and has great content, but if noone is around to see it, then all that work will only be for your own eyes.

This is why people and businesses put a lot of time into marketing. This article will discuss 5 proven ways to drive traffic to your website. So if you’re serious about increasing your website traffic, read on below.

Search Engine Optimisation (SEO)

This form of marketing involves bringing traffic to your website through search engines, most commonly Google. By optimising your website for SEO, you make it easier for your website to appear in the results of search engines when people search for particular terms or questions. If you were a dog walker in Manchester, you’d want your website to appear when people in your area search for, ‘dog walker in Manchester’. By getting SEO right, you can improve traffic to your website a huge amount.

There are three main pillars to SEO, these are: 

  • Technical SEO
  • Onsite and Content
  • Offsite and Link Building

There is a lot of information to learn about within each of these sections and businesses can have entire teams dedicated to them. But by getting started, sometimes with even the simplest of SEO tasks, a big difference can be seen when looking at the organic traffic chart.

Sponsored Advertising and Pay Per Click (PPC)

Sponsored Advertising and Pay Per Click (PPC) are forms of marketing that lets you place an advertisement for your business, website, and content on other sites and locations on the internet.

In a lot of cases, you will be bidding on certain keywords that you want to appear for. This means that you decide what keywords you think your target market are using when they type stuff online, and outline how much you are willing to pay to be seen by people using those keywords. Competitors can also be bidding on these keywords, the highest amount will be the one shown. 

This form of marketing is extremely effective when done properly because you have access to huge amounts of data that can be used to tailor your ads and target people of worth to your website. 

Social Media Marketing

Social Media Marketing is no longer the trendy new kid on the block of the marketing world. It has been around for enough years now for people to know it works and can drive huge amounts of traffic to websites. Essentially this is where you create posts and content on different social media platforms to raise awareness of your brand, whilst also driving traffic to your site from the audience on the platform. Some of the biggest and most impactful platforms to be on include Facebook, Instagram, YouTube, Twitter, Pinterest, Snapchat, and TikTok.

Influencer Marketing

This form of marketing involves using other people who have an audience to promote yourself. The trick is to find an influencer who has an audience that engages with their content, the goal is to get your content in front of people who might be interested by it. If the influencer has an audience similar to the one you are targeting, the aim is for them to crossover and view your website once the influencer has promoted you.

Network

It can sometimes feel a bit backwards when talking about the digital world but networking in real life can have an impact on your website significantly. First of all it could get people to your website and engage with it. But also it gives the opportunity to work with other companies, who might be willing for you to have a guest blog or a link back to your website from their own, which is a great way to boost the authority of your site.

Getting traffic to your website takes a lot of work. It’s true that some people do get lucky and their website takes off overnight, but for the majority of sites out there, traffic was improved incrementally over time. The above 5 pathways have all been proven to drive traffic to websites, but it’s important to remember that not all the pathways work for everyone all the time. Research them all, find one or two that works alongside your skillset, audience, timeframe, and budget and begin experimenting and creating a marketing strategy.