Are Webflow Sites Good For Seo?
So you’re looking to build a website, but have you factored in how you’ll get traffic to your site?
While it may not be a top priority of many when initially getting a site live, later down the line you will want people to be viewing your hard work. Some websites just get lucky and take off, but in reality almost all of them have to put a lot of effort in to get their visitors. This is usually done through a combination of marketing strategies around social, paid, SEO, and email.
SEO is one of the most popular channels because of cost effectiveness and the volume of traffic that can be accessed if done right. However, what a lot of people don’t realise is that the way your website is built, and the platform it is built on can have a real impact on your website’s ability to perform well with SEO.
Just to be clear, if you have already built your site on a particular platform, we’re not saying that you have to migrate to a new ecosystem to improve SEO performance. There are plenty of techniques which are more impactful than the platform your site is built on. However there are some platforms that are better for SEO than others. This article will look at Webflow and how well it performs within Search Engine Algorithms.
But before we begin, let’s talk a little bit about some key principles.
What is SEO?
SEO stands for search engine optimisation. It is a marketing channel that focuses purely on getting traffic from search engines and converting that into particular goals, whether page views or sales, for example.
Whenever you search on a search engine, like google, it brings up a list of websites for the person searching to choose from. SEO in its most basic form is making sure your site appears for search terms your potential audience are searching for. This subject gets a lot more complex, but as an example, if you have a carpentry company in London, you might want your website to appear when people search for, ‘London carpenters’.
How do you get your site to appear for particular keywords?
This is a huge subject, but there are three main elements to SEO, these are technical, content, and link building. Sometimes you will hear them called different things, such as onsite, offsite, and outreach - but they are different ways of saying the same thing.
- Technical - this is making sure your site is built in the right way for the search engines to be able to access the information on your site and understand who it should be served to.
- Content - making sure you have the best content possible to answer specific topics people search for
- Link building - this is building a reputable network of mentions around the internet, so search engines are able to verify you are a valid and respected source of information.
When looking at Webflow and its effectiveness at SEO, we are mainly looking at the technical element, but also content as well. We’ll cover this more in the next section.
Are Webflow Sites Good for SEO?
A lot of sitebuilder platforms say they are good for SEO. In fact, all of them do. What this tends to mean is that they let you update factors that impact SEO, such as titles, headers and canonical links. On this front, Webflow is exactly the same, it lets you update metadata, alt tags and create automated sitemaps as well as a further range of SEO elements. All of this can be done without the use of other add ons, which is a big plus for Webflow.
Looking beyond the surface level factors that help SEO, we need to dive in a little bit deeper to how Webflow builds websites. How a website is coded can impact SEO very dramatically. This is important for one of the three pillars of SEO mentioned previously in the article - technical.
Luckily, Webflow is one of the few sitebuilders that follows industry standard coding practices. This means there is minimal code bloating involved and search engines are able to understand the information on the pages fairly straightforwardly. Having too many lines of code can cause pages to load slower, which will impact ranking factors negatively.
At the end of the day, there are so many different factors involved with ranking well with SEO that outweigh the platform a site has been built on. But getting as many of these factors right is the best way to ensure success. Webflow is a good option to build a site with because it allows for responsive design and is coded with up to date industry practices. Alongside this, it has all of the tools inbuilt to adjust top level SEO requirements.
Wix the wiz?
Do you learn to code and build it yourself? Do you hire a developer and pay for them to get your messaging and aesthetic right? You could, but again, it puts extra stages between your website making you business or not. This is where services like Wix step in so well. They remove the heavy lifting when creating websites, letting you concentrate more on what you do best.