Godaddy - The domain empire all services are in one place

Tuesday, April 14, 2020

The majority  of people working online in internet based services will have come across the name GoDaddy at some point. The company is the biggest domain registrar operating, with over 78 million customers registering domain names with them. However the business model operates on wider service offerings, the combination of all of them has driven GoDaddy into huge commercial success.

But just what is it that has moved GoDaddy into the upper echelons of successful businesses? This article will go into more detail about the history of the company and its services that has formed the basis of an empire.

Company History

Thirteen years ago, in 1997 Bob Parsons founded a company called Jomax technologies. This was the original name for GoDaddy but after two years, in 1999, the business changed its name to what we all know it as currently.


In 2001 there was a big disruption to the domain registering industry,  which GoDaddy would capitalise on fully. Basically, up until this date only one company,  Network Solutions, were able to sell domain names. However from 2001 other businesses were able to offer this service. This year was the first that GoDaddy operated as cash flow positive.

The next important date for the business was 2004. In this year, they added SSL certificates to their products, these prove that a website which sells online has the correct security in place to process orders.  The next year, they hit 2 million customers, 10 million domain registrations, and 100 million annual revenue.

Over the next years the company kept growing their customer base and offering. Fast forward to 2012 and the first localized market outside of the US is deployed in India. In 2013 they partnered with Microsoft to launch Office 365 for Small Business.

In 2015 GoDaddy had their Initial Public Offering (IPO) . Afterwards, the company was valued at $5.5 billion. Over the next 5 years the business continued to expand into new markets and tailor their services to improve their offering to customers.

Services

In the last 23 years GoDaddy has added multiple services to their original offering, their products are listed below.

Domain Names

All websites must have a domain name. It’s the unique address that people input to visit a website. It’s an important part of branding and getting the right domain name can help drive traffic directly to a website.

GoDaddy help with:

  • Finding a domain
  • Domain services such as transfer, privacy and protection
  • Domain name auctions

Website Design and Build

GoDaddy has an online sitebuilder, which means that people with no experience of coding are able to build a website through visual components, without writing a line of code. They also offer a service where they will completely build a site for a customer, without them having to get into the nuts and bolts of the site at all.

Hosting

Without a hosting package, a site can’t go live on the internet. Hosting will buy a website space on a server. This means that data and information about a website can be stored and sent to a person’s computer when they want to view a webpage.

GoDaddy offers a range of hosting types, including web, business and reseller packages, as well as specifically tailored Wordpress hosting. Typical VPS and dedicated server options are also available.

Website Security

Internet safety and security is extremely important. There is a huge amount of internet theft and fraud, meaning customers should be wary of where they take their business online. GoDaddy offers a range of security products that ensure a website is well protected and that customers are not at risk.  SSL certificates are on offer as a product as well as website security, backup, and malware removal.

GoDaddy has been one of the rare internet companies that managed to get into the sector right at the start. While a lot of other businesses either folded or cashed out, GoDaddy has stayed consistent and propelled itself as a true market leader. Time will tell how far this will take the company . But if the growth they have experienced over the last 23 years is any indicator, the answer is very, very far.