Google considering taking stake in Vodafone Idea
(Reuters) - Alphabet Inc's Google is exploring an investment in Vodafone Group Plc's <VOD.L > struggling India business, the Financial Times reported on Thursday, citing people familiar with the matter.
Google is considering buying a stake of about 5% in Vodafone Idea, the FT reported, citing one of the people. The process is at an early stage, according to the report.
Vodafone said it does not comment on market speculation, while Google did not immediately respond to a request for comment.
Last month, Facebook Inc agreed to invest $5.7 billion for a 9.99% stake in Reliance Industries' digital arm, Jio, which competes with Vodafone Idea and Bharti Airtel Ltd in India's fiercely competitive telecom market.
The United States on Monday confirmed a Reuters report that it will amend its prohibitions on U.S. companies doing business with China's Huawei to allow them to work together on setting standards for next-generation 5G networks.
Google Ads and Facebook ads are two of the biggest platforms in the Pay Per Click (PPC) advertising world. Both Google and Facebook have access to unparalleled audience sizes. If implemented correctly, they can bring a lot of new clients to a business. In an ideal world, a company would be able to market across both of these platforms.