How To Get More Backlinks

Wednesday, October 7, 2020

Do you know what it takes to build a successful website?

Some people and businesses can get extremely lucky. They have the right idea, in the right place, at the right time, and it takes off. They build a website, make a product, take some nice pictures, update their social media sporadically, and the traffic just keeps coming to their website.

While this scenario is the dream that most people envisage when they first set up an online business or website, the reality is a lot grittier for the majority of website owners. To develop an online presence, a lot of time needs to be spent on marketing. An effective marketing strategy is planned extensively and explores multiple different channels. It all needs to work towards a specific set of goals that the business defines as important for overall company growth.

One of the most effective and popular channels for digital businesses is SEO. If you are looking into growing traffic to your website, you’ll almost certainly have already heard of this. SEO stands for Search Engine Optimisation. This form of marketing focuses on getting organic traffic to a website through search engines like Google and Bing.

The basic premise is for your website to appear when a person searches a particular term that’s related to your business or industry in a search engine. By appearing for certain keywords, a huge amount of traffic can come to a website.

SEO is a massive subject, with an entire branch of marketing and marketers specialising in different elements of it. It is a field that is constantly evolving and changing to new technology and modes of operation. This means that SEO practices can very quickly become outdated and can even be harmful to a website. Despite the speed with which SEO can change, there are three main areas to SEO which all need to be implemented correctly to have a chance of success. These are technical SEO, Onsite & Content SEO, and Offsite SEO.

This article will concentrate on Offsite SEO and in particular backlinks, which are one of the most vital and important elements in a successful SEO strategy.

What are backlinks?

Backlinks refer to the literal amount of hyperlinks back to a website from external sources. Everytime an article is written that links to a particular webpage, that counts as a backlink. There are multiple types of backlinks, some more valuable than others. The value is mainly to do with the authority of the website that provides the link, but its value also depends on the type of page the link is on. For example, if it is within an article or a directory, the link within an article would be of higher value to SEO in most circumstances.

Why are backlinks important?

Backlinks are important because search engines use them to understand how valuable your website is. It’s part of a very complicated algorithm but the basic premise is that the more a website is linked to from third parties, the better and more valuable that information must be.

How to get more backlinks

Getting backlinks is not an easy process and professional SEOs can devote their entire work week to this speciality. But there are techniques that can be used and adopted by anybody. There are numerous strategies for getting backlinks, below we’ll cover some of the most popular and convenient, particularly for people without entire marketing departments to devote to the task.

Make use of current connections

Most businesses that are already in operation have connections with other businesses. One of the hardest parts about link building is introducing yourself and getting another company to listen to your pitch. If you already have an in with another business, then requesting a link becomes instantly easier. Consider asking to write a guest post on their blog, or get linked to from a ‘partners’ page.

Change business references to links

Another link building strategy that is fairly straightforward is to find all the places online that your website or business has been mentioned, but not linked to. With this data it’s possible to reach out to the website that hasn’t linked and ask if they would be able to update their content to include a link. You can find out mentions either by using advanced operators in Google or by making use of a specialised SEO tool such as Ahrefs.

Where are your competitors mentioned?

Another tactic is to look for pages that mention multiple competitors, but don’t mention your website. Once a page has been found, reach out to the website owner and see if there’s a way you can be included. For increased effectiveness, you could write a short paragraph for them so they only have to copy and paste it into the article.

The above three points are just some of the techniques you could use to build links. One of the biggest ones that hasn’t been covered above is content creation, which could have a whole series devoted to it. But by concentrating on gaining authentic, high quality links through a combined link building strategy, it’s possible to vastly improve the SEO performance of a website.