How to Make Money on Your Travel Blog During the COVID-19 Pandemic
COVID-19 has changed our lives in unexpected ways. One of the sectors that has suffered most is travel, as safety measures led to the shut-down of many hotels and restaurants and the cancellation of millions of flights. Borders remain closed, the regulations have tightened, and going further than your own neighbourhood is practically taboo.
The good news is that the pandemic is the perfect time to take the leap and transition into freelancing because it’s never been easier to take advantage of automated income. If you’re curious about how to make this work, consider starting a travel blog. Digital travel is now the only viable replacement to traditional holidays and your content is bound to be a magnet for those suffering of wanderlust.
Why Is It a Good Idea to Start a Travel Blog Now?
While the industry is still trying to figure out how to adapt to social distancing and cut its losses, the tourists that pumped money into it before are now in isolation. Avi Meir, CEO of TravelPerk, predicts that travelling will become more expensive and vastly more demanding as time goes on. Fewer options and challenging requirements will have people looking for correct and concise information online.
Domestic travel is predicted to recover by October, but international travel will need at least another year and a half according to specialists. Airbnb has also reported that users now look for accommodation that is closer to their residence and are more inclined to choose locations with higher standards of cleanliness when making a booking. Your blog could help tourists figure out what their options are.
What Content Is Most Relevant During the Pandemic?
In uncertain times, people are looking for solutions to their travel-related problems or for viable alternatives to traditional travel. Your blog could become a pertinent source of advice and information for them. In addition, clarifying some of the issues below is guaranteed to bring you a lot of traffic and earnings.
Now that air travel has become completely unreliable, many readers are interested in finding out more about train travel, which is generally perceived as safer. Of course, as the number of cases of COVID-19 continues to grow, the only safe way to travel is not to travel at all. You can debate these issues and recommend virtual travel alternatives.
The popularity of virtual travel is growing and you could try to create your own simulations by compiling lists of photographs of popular destinations with specific Ambiental soundtracks. Another great way to travel without leaving the couch is with a VR headset or by playing Google Earth’s Geoguessr. You could write extensively about what landmarks and natural parks travellers can check out in virtual reality.
As the world transitioned towards lockdown and social isolation, many travellers were interested in detailed information about their travel insurance. It is extremely important that your insurance plan of choice covers the cost of treatment in case of infection with COVID-19. You could discuss the spike in insurance cancellations that accompanied worldwide travel regulations and how this will remain a central issue once restrictions begin to loosen.
How Do I Monetize My Blog?
After you’ve built a following, you can choose from several monetization options.
Producing unique content will help you secure a loyal readership. Through the delivery of posts of consistent high quality, you can create a powerful connection between you and your audience. Once you know that people love what you’re doing, adding a donation button to your blog could be the key to funding your work.
Perhaps the simplest way to earn if you have a travel blog is to become a Google AdSense partner. The downside, however, is that you only get paid if someone clicks on the ads that are published on your site. Google tries its best to tailor advertisements to the content of your posts, but you can also manage the ads yourself and look for affiliates that are interested in advertising on your page. While this is more time consuming, it could generate more money for you in the long run.
Affiliate marketing means that you earn a commission if somebody purchases a product that was linked on your website. Before you jump into it, though, you should read up on content marketing strategies and Search Engine Optimization. Keep in mind that it’s easier to become an affiliate if you are an important figure in your field or if you have a large following.
In order to diversify your streams of income, you can try to sell your own products on your travel blog. You could open an online store to sell merchandise related to your content, but your e-commerce website must be flawlessly designed to ensure that the customer feels comfortable making a purchase. If that seems like too much of a hassle, consider selling a digital product like an e-book or online course.
You also have the option to make your website membership only. You shouldn’t do this from the very beginning, though: give your readership time to get to know you and fall in love with everything you have to offer. Forbes magazine also advises that you consult a digital marketing agency before going through with this feature. The readers who sign up should receive access to exclusive content or resources.
As travellers eagerly await the lifting of restrictions, you can most certainly create a blog that becomes a reliable source of information and emotional comfort. Whether you’re telling your audience about the next best virtual reality adventure or an insurance plan that covers all their needs, remember to make your blog a space that helps to bring readers together. At a time when social distancing is the norm, people need to feel like they are part of a community more than ever.