HubSpot - Advantages and Disadvantages - Getting a real CRM?
Is your organisation skills limiting the growth of your business?
As businesses begin to scale it becomes hugely important to manage data and customer information clearly for all employees to access. At one point a spreadsheet and a contact book worked, but now it’s too messy to keep track. There are solutions to this issue, which is what this article is about. Read on below to find out how to optimise your business growth.
What is HubSpot?
HubSpot is a platform provider that brings entire companies together to optimise workflow, information sharing and revenue. Different departments can become integrated, from customer service, to sales, marketing, trading, and senior leadership. This is all with the aim of growing your company ethically and sustainably.
The premise of the platform is to return the focus back onto the customer, by creating an automated system for sales optimisation and inbound marketing strategies. It realises that interrupting people with ads and sales messaging is not the most effective way of selling products to them. Instead the focus is on creating solutions and new opportunities that will help both people and your business.
This is easier said than done, you need a large amount of data and overview to begin to get the insights you need to make an effective strategy. This is why HubSpot has four different sections to the platform it provides:
- Hubspot CRM
- Marketing Hub
- Sales Hub
- Service Hub
This article will focus largely on the HubSpot CRM, what it does well and what it could improve on.
What is a CRM?
CRM means customer relationship manager. A CRM is a system that you can control your interaction with customers in. As a business scales, it’s important for all information around customers to be stored centrally so all areas of the company can access it. A CRM provides one central place where all leads and customers can be organised.
The CRM is Free
Hubspot is adamant that the CRM will be free forever. Alongside this, you can have unlimited users, which is great if you want to include multiple departments. Other CRM tools can charge per user, which adds up if you have large teams accessing the platform.
Both free and paid users are able to use a chatbot functionality on their websites. It’s simple to set up, use, and manage. Incorporating one is a great way to improve your customer experience for online visitors.
If you pay for some of the HubSpot services, the chat bot functionality becomes even more powerful, with customisations and management flow to suit your team’s needs.
Automatically, the CRM will track how customers interact with your brand. This is great for providing powerful knowledge around how your customers behave and lets you tailor your activities around when they are most receptive to your brand.
For example, if you integrate HubSpot with either Gmail or Outlook, emails can be monitored on open and click rate in real time. With this information you can deduce the most effective times to send and also what subject lines have the highest open rate.
If you are a free CRM user, you will only have access to a person’s initial 7 days of website activity. Paid users can view any data.
Every brand is different and every company functions with a different workflow. The HubSpot CRM lets you customise your platform to match the needs of your brand messaging and internal workflows.
The CRM is amazing for growing businesses, however businesses with large sales teams might be limited by the capabilities.
Not very flexible
This again ties into the complexity and size of the business that is using it. If a business has a very complex sales process, the CRM might not be able to adjust to the requirements
The reports HubSpot provides does have plenty of useful data, particularly if you are using the free variation. However there are some areas that it lacks in depth, such as not reporting on data that HubSpot didn’t collect.
The Hubspot CRM provides a very easy to use and analyse sales pipeline. It gives companies access to a powerful database all for no cost. If you are a large corporation with a very complex sales process, the CRM might provide some limitations. But for new businesses looking to grow, the value and service you receive from HubSpot is amazing.