Learn SEO with Neil Patel, How Much Content Do You Really Need?
Just how do you get more traffic to your website?
This is the million dollar question for so many online businesses. You’ve had a great idea, you’ve found the product, you’ve made the website, you’ve arranged distribution. It’s all perfectly in place. But there’s one key ingredient that’s missing - customers.
There are a lot of marketing channels that will get people to your website, sponsored ads, influencers, and email are all great strategies to look into. However, this article is looking specifically at search engine optimization or SEO for short.
Most people with an online presence will have heard a little bit about SEO, this article will go into more detail around a specific area of it, and that’s content. The advice offered here follows the guidelines by one of the SEO gurus, Neil Patel.
But before we begin:
What is SEO?
Search engine optimization is a marketing channel that’s all about drawing qualified customers to your website. This is done by appearing for search terms that people input into search engines such as Google and Bing.
For instance if you had an online stationery business, you might want your website to appear if someone searches for the keywords, ‘superhero pencil cases’, with the aim of them clicking onto your website and making a purchase.
SEO is a broad subject, with many different strategies and tactics. The majority of actions fall within three main categories: technical, content, and link building. There are some exceptions to these three pillars however.
How does content impact SEO?
Google wants to answer a user’s search query as best as possible. To do this, it has an extremely complex algorithm that evaluates webpages and ranks them in order of relevance to the user’s question. The better your content, the more informative it is, and the more relevant it is, the more likely it will appear for your target keywords.
How Much Content Does Neil Patel Say You Need?
There’s two parts to this question that needs addressing here. The first, how many articles, blog posts, and pages do you need to create to begin seeing an increase in traffic. The second is what does the word count need to be on these pages to appear for their target terms.
How many articles, blog posts and pages do you need on your website?
In terms of SEO, Neil is quite specific that less is sometimes more. What he means here is that there’s no point in creating hundreds of articles if they aren’t going to appear for any keywords that will drive traffic to your site.If you are able to create hundreds of highly targeted quality articles, that’s great. But most websites don’t have the resources to do this. If you look at the analytics of a lot of websites, you’ll see that for most, the majority of traffic comes from a few key pages.
It’s more valuable to write a handful of amazing in depth articles than hundreds of articles that won’t appear for any keywords.
How long do your articles have to be?
Neil states that long form articles usually always perform better than shorter competitor pieces. However, this doesn’t mean you should just go and write a novel for every page you want to appear in the search results.
As with the previous point, the key here is to make sure the content is quality. It’s better to have a shorter article that is well written and informative than an article that is twice as long and is filled with words that don't really say anything.
The length of content will vary between industry and topic. With careful competitor research, it’s possible to understand how long your articles need to be to appear for the target keywords. This saves you using resources creating a page that only had to be half the size of the one you created.
Neil has a blog post that provides a more detailed breakdown of the different content lengths he recommends for each industry.
SEO is a huge subject and one that can’t be learned overnight. Neil Patel has a great reputation in the industry, so anyone looking to improve their SEO knowledge should spend some time reading his recommendations and strategies. When it comes to content, there’s one main point to all this. Create quality content that is worth reading. Long gone are the days where you could trick search engines with black-hat SEO strategies. By concentrating on great content, you’ll be placing yourself in a good position to receive qualified traffic for years to come.