Top six best rich snippets plugins for WordPress

Saturday, December 12, 2020

Do you want to learn about rich snippets and how to get them for your WordPress website? 

Implementing a rich snippets strategy can be a great way to improve traffic coming to your website through search engines. This article will discuss rich snippets in more detail and provide some of the best WordPress plugins to use to display them in search results.

What is a rich snippet?

For people that haven’t heard of SEO, every search results page might look the same. But once you start to learn more about search engine optimisation, you realise that the search result pages can look remarkably different and be displayed in multiple different formats. 

Rich snippets are quite common and are essentially the ‘normal’ results, with additional information displayed for the reader. Some of the most frequently seen rich snippets are reviews, recipes and event information. The way Google and other search engines display the extra information is to do with the way your website has been coded and the use of Structured Data on it. 

It’s important to understand that rich snippets don’t appear for every type of page. They only show up for particular information searches and can also be limited by the device that the user is searching on. 

Why should you be concerned about getting rich snippets?

If you’re serious about improving your organic traffic with SEO, eventually part of your strategy will involve optimising for rich snippets. They offer additional opportunities to convert people and bring them to your website from their searches. People are more likely to click on a rich snippet search result than a traditional one. Most search results will display three pieces of information, these are the title tag, meta description, and the URL. Rich snippets results catch people's eyes more, potentially leading to a higher click through rate.

At the time of writing, there has been a fairly common misconception in the world of SEO. This is that including structured data on your website can help improve ranking positions. This has now been confirmed by Google to not be true. What we can take from this is that the main benefit of structured data and rich snippets is the potential to improve your CTR, which in turn can also improve your rankings. 

What is structured data?

Structured data was created to help search engines better understand what web pages are about. Before structured data was created, the search engine had to crawl each page and deduce the most vital information to display to searchers. While search engines are getting increasingly more sophisticated at knowing this, they are a long way off from perfect.

With structured data, the website owner is able to say exactly what the web page is about, and serve the relevant information to the search engine. You add specific markup to the page, for instance, recipe markup to a recipe page. In this example, the structured data gives search engines, the length of time it takes to make the recipe, a list of ingredients, and a picture. The most common form of structured data is Schema, which is adopted by all the biggest search engines.

The top six best rich snippets plugins for Wordpress

Schema Pro

As mentioned about Schema is the most widely adopted form of structured data. Schema Pro is a plugin that covers all aspects of structured data implementation. The plugin is made by Brainstorm Force. It supports 13 different types of markup and needs no coding knowledge to be implemented. 

Cost: $79 a year or $249 for a lifetime license.

WP Review Pro

WP Review Pro offers markup for multiple types of rich snippets, not just reviews. However, it does excel at reviews. There are 14 forms of schema that are available in total and its compatible with all WordPress themes.

Cost: $77 for one site for one year, this fee is reduced in subsequent years. There is also a free version of the plugin.

WP Product Review

While the above two plugins have been all rounders, WP Product Review specialises in reviews, in particular, product reviews and Amazon affiliates.

Cost: A basic plan for a single site is $56 a year. There is also a free version.

Schema App Structured Data

This plugin has both a free and a paid service. As part of the service you can generate basic data schema markup, use YouTube video snippets, and integrate with Woocommerce, amongst others.

Cost: free for the basic plan and $30 a month for premium.

WPSSO Core

With WPSSO Core you can use previous content to create meta data and schema markup, which will be done instantly on activating the plugin. In doing so, you can provide the full information requirements for search engines, social media platforms, and messaging apps.

Cost: There is a free initial plan, with prices for premium starting at $59.

All In One Schema Rich Snippets

This plugin supports 9 different types of schema, these are events, reviews, people, products, recipes, software applications, videos, articles, and services. Alongside this, the is Woocommerce support.

Cost: $79 a year

Finding the right plugin can help with your rich snippets immensely. Without a plugin the work becomes a lot more manual and laborious. By using the right tool for the job, improving organic traffic from the search results becomes so much easier.