Use Webflow for E-Commerce to Create Bespoke Code Free Web Pages
Do you want to build an eCommerce store that looks great?
There are so many eCommerce solutions and website builders on the market currently, that it’s sometimes difficult to distinguish the right one for your needs. This article will look into Webflow in more detail and help you figure out if it’s the right solution for you
What is Webflow?
Webflow is an innovative website builder that is positioned uniquely in the market. There are a large amount of website builders online these days. From the megalith WordPress, to Shopify, WIX and Squarespace, amongst many others. Each of these sites offers a person that’s looking to build a website a platform to create pages and get online.
Webflow offers a completely bespoke design solution in a Photoshop-esque style interface, a user can edit every aspect of their website to make it look exactly how they would like. Some other website builders make you design within particular frameworks or themes that for more experienced site builders can become constricting.
This is the main point for people using Webflow, it is amazing if you have experience creating or designing websites already, but for novices the sheer amount of functionality they are presented with can sometimes be overwhelming.
A key selling point of Webflow is that the drag and drop page builder also creates industry standard code as the foundation for a person’s site. Most other site builders that use a drag and drop interface creates huge amounts of unique code that is specific just for that platform. Webflow utilises industry standards, meaning the code is clean, clear and concise. A developer would be able to take a look at the backend and understand what is going on, without having to learn specific mechanics to the website.
Webflow was originally created in 2013 as a CMS to build sites, but the functionality of these sites wasn’t able to support eCommerce. In that time, there have been repeated calls for eCommerce to be incorporated into the platform. This is sometimes easier said than done, but Webflow has been working on this solution for a long time. In 2018 the team at Webflow decided to release an eCommerce component to their platform, in Beta.
With the Beta in development and review for some time now, it’s time to see how the platform performs over certain criteria. Read on below to find out if Webflow eCommerce is the right choice for you.
Online Store Design and Customisation
This part of the eCommerce section is a strength of Webflow. The framework covers all areas of a build from design up until publish. It’s a particularly flexible model that doesn’t restrict a user to the usual eCommerce structure that other sites do. Using a photoshop style interface, a person has the freedom to create a webpage creatively to the image they have in their mind.
Online Store Management
This is an area of the CMS that had to be completely built from scratch for the eCommerce Beta. Managing a store can often be repetitive and time consuming. Webflow has a unique approach to streamlining this process for customer management, orders, payments, and inventory.
One previous downside to Webflow eCommerce was that there was only one payment gateway, Stripe. However in recent times, this has been remedied and PayPal is also integrated into the CMS.
Content Management System
The CMS does not function like other CMS’s a person might be used to. This can be both its strength and weakness. There is a combination of visual design and content all on one screen, which are usually separated on other site builders. This gives content managers, editors, developers and designers more oversight of the project as a whole. But for inexperienced builders this can be overwhelming and distracting if they are not careful.
Webflow has positioned itself within the market in a way that other site builders haven’t. The approach taken by the business crosses the boundaries between web development and accessibility more than other website builders have ventured before. It means that getting started with the site can be more difficult, but the rewards can be great. Particularly for small businesses looking for eCommerce capabilities, Webflow should be seriously considered.
The landing page has one specific goal and that is what the entire page is designed around. Other webpages might have several reasons for being created, but a landing page is trying to direct the user to the CTA, or call to action. Some common CTAs are purchases, signups, and registrations.
Will Shopify (SHOP) Be The Next Amazon?
In the world of eCommerce, there are a small handful of the big players. Recently, Shopify have released an app called Shop, which has had some within the industry speculating if they could ever topple Amazon from its number 1 spot in western markets