Webflow - is it the website builder for you?

Tuesday, March 24, 2020
No items found.

How do you build an amazing website?

For people looking to create a website, the answer to this question will depend on a lot of factors. Some people have the skills, time, and resources to build a website from scratch. However, most do not and look to third party tools and platforms to make the process faster and more accessible.

Even if this decision is made, there are a lot of website builders on the market. Each of them cater for a slightly different client and provide different functionality. The one that is right for you, might not be for someone else.

This article is going to break down the website builder Webflow, what its features are and what type of people should consider using it.

But to get started…

What is a website builder?

In its most straightforward form, a website builder lets a person build a website without having to write a single line of code.

If we go back a few years, website builders that developers made use of were mainly Wordpress and Drupal. However if we come back to the present, there are a lot more options available for anyone, not just developers, to build websites including Squarespace, Wix and Weebly.

Webflow has positioned itself as a sort of middle ground in the market. It’s an accessible website builder, but has a higher degree of customisable features. Because of this, Webflow is a great choice for web designers. For anyone who needs a completely customisable site, but doesn’t want to code, Webflow should be looked at.

Webflow Pros

  • The biggest attraction of Webflow is the amount of customisation you can include in the design, without needing to code
  • The selection of templates on offer can match most businesses needs. They are well built and can cater for both ecommerce sites and serve dynamic content

Webflow Cons

  • For people with no experience in website creation, the learning curve is more difficult.
  • The customer support doesn’t include live chat or phone services

Webflow Editor

The editor will be one of the first sections you enter once you’ve picked a template. For people who are experienced with Photoshop, you might notice just how similar the program looks to Webflow’s editor. This is great for designers, as it gives them so much flexibility to create a site to their vision. For people who are not designers or familiar with Photoshop, the editor can be overwhelming.

While understanding website design isn’t essential, it certainly helps with understanding Webflow. Pages are built within ‘The Box Model’ which is an industry standard for web developers. Every element on a page has a box and they are aligned and overlapped to create the page.

Webflow’s Templates

There are more than 100 templates available in Webflow for people to choose from. 60 of these are part of paid packages, and 40 are free to use. Depending on industry, package and ecommerce needs, it’s possible to find a template to match your business criteria. Before making a choice about the design, you can preview them and understand how your content would adapt to the layout.

Every template in Webflow is responsive, so it will match all screen sizes people will view your site on, whether mobile, desktop or tablet. For the templates you have to pay for, there is a range from $19 to $149, this is a one time fee. The templates are usually well made, look professional, and are completely customisable.


Creating the website, without setting it live is free. However if you want to publish it to the internet, the ‘Basic Plan’ will cost $12 a month, which will match the needs for simple sites with low demand. There are three more plans available for larger organisations, ‘business plan’, ‘ecommerce’, and ‘enterprise’.

Webflow offers a unique set of features for people looking to create a website. It is not the cheapest website builder on the market and it’s also not the easiest to use. However, it sets itself apart because of its design capabilities. The complexity of the CMS means its not best suited to beginners, but if you are a web designer, or have used another site builder like Wix or Squarespace in the past and want more functionality, Webflow is a great option to consider.