What are the best Google Analytics Plugins for WordPress?

Saturday, October 3, 2020

Are you looking to improve the performance of your website?

This could mean a few different things. Perhaps you would like to increase the number of overall visitors to your website? Or maybe you’re looking for a particular demographic, age group, or geolocation to be browsing your pages? Beyond these options you might also want to improve the conversion rate of people coming to your site and get insights into the way people navigate and use your website. 

All of these options can lead to an increased performance in your website and move you towards particular goals that you have set.

Understanding and using Google Analytics efficiently and effectively can level up your website in ways that people can’t always comprehend prior to learning the platform. But by getting to grips with the information Google Analytics provides, user behaviour can be revealed in fascinating detail.

So if you are looking to improve the performance of your WordPress site by using Google Analytics, this article will run you through some of the basic concepts about the platform. It will also explain some of the best WordPress plugins to use that will unlock the potential of Google Analytics. 

But before we begin, let’s explain what Google Analytics is.

What is Google Analytics?

Google Analytics is a service that Google offers for free. By placing a small piece of Javascript onto your website, you will be given access to tools that help to analyse and understand the way people use your website. There is a huge amount of knowledge that can be gained from this, but some of this includes where people have come from, where they go to, and how long they spend on particular pages. Other metrics people like to learn is what type of device their visitors are browsing from, where they are located, and their age group.

Why is it important to use Google Analytics with your website?

With the information that GA collects, it’s possible to create reports on performance that let you easily track how well your website is doing against the goals that you have set for it. You can determine strengths and weaknesses and create a plan to capitalise on the learnings. Without having access to an analytics tools, you are really just guessing at what people do with your website. By using GA you can quantify your decisions and base them on factual numbers.

What are the best Google Analytics Plugins for WordPress?

WordPress is the most popular website builder in the market, with millions of sites built on the platform. For some people the GA dashboard and interface can be slightly overwhelming and confusing. Because of this, there are WordPress plugin solutions that make accessing the data from GA easier and better to understand. It also means that users don’t have to move from the WordPress ecosystem and can do it all within one area they are already comfortable with.

Below are some of the best WordPress plugins for Google Analytics.

Google Analytics by MonsterInsights

MonsterInsights is the most downloaded Google Analytics plugin for WordPress. It’s popularity and ratings have led it to be the market leader in this area. It offers both a free and paid service that has over 2 million active installs on websites. 

By using MonsterInsights, your website can be connected with GA with a fast and straightforward setup period. A number of popular filters and presets are already applied, meaning you don’t have to set them up after install.

Google Analytics Dashboard for WP

This plugin has taken a few different names in the past, mainly known as GADWP. It is great for users that have a smaller budget but still require detailed reports. The UI is close to the normal Google Analytics platform but there are some simplified areas that make the data more accessible. Alongside this, the service is free to use.

Analytify

One of the great things about analytify is that it removes one of the more technical aspects of linking Google Analytics with Wordpress. Analytify has a 1 click authentication process that means no code has to be manually inputted. For people with limited to no technical knowledge of code, this can be a great option. 

Analytify aims to make GA as simple as possible and comes with both a free and premium package. The free version will provide plenty of features to understand how people use your website. The pro service offers more detail and up to date statistics, as well as WooCommerce integration.

Setting up GA for your WordPress site doesn’t have to be an overwhelming, daunting experience. There are a number of great plugins available that can help you to gain insights into user behaviour on your site. Understanding this data is a huge step towards creating a site that hits the goals you have for it.