Wix – Launch Your Dream Website Today
Over 120 million customers around the world have built their websites using Wix. A publicly traded company ever since 2013, Wix’s primary source of revenue is its simple and straightforward website builder. Keep this detail in mind, because it’ll come up again it later.
If you’ve seen any of Wix’ Super Bowl ads (the Gal Gadot and Jason Statham spot is my favourite, followed by Rhett & Link), building a website with Wix is that easy. You don’t need any developer knowledge and the results are impressive, to say the least. There’s a reason why they’re the biggest name in website building and simplicity is a big part of that.
What Is Wix?
Founded in the mid-2000s, Wix is an Israeli software enterprise that specializes in cloud-based web development services. The Wix website builder is the company’s bread and butter, an all-inclusive tool designed for busy professionals who want to get online with as little cost as possible. If you own a small business or you’re an independent professional, this is probably the best choice for you.
Wix takes care of all the complicated backend stuff while giving you the possibility to customize the appearance of your website. Its main competitors are WordPress.com, Squarespace, Weebly, and the GoDaddy Website Builder (formerly known as GoCentral).
Overall, the trade-off with Wix is enhanced control and customization options. Experienced web developers might feel constrained by Wix’ limitations, but let’s not forget that this particular service is not aimed at them. In fact, you need to think of it as a product of web development teams who want to streamline this process for people who can’t afford the costs of a B2B solution.
The last important aspect of the company behind this powerful tool is the fact that they’re publicly traded. What this means is that Wix abides by strict international standards when it comes to privacy, product standards, and legal confinements.
If you had any doubt, know that Wix is safe to use. The added bonus here is that the group’s success is tied-in strictly to the success of their product, which acts as a guarantee of their devotion to the products they launch and maintain.
Lately, Wix has also added a lot of developer functionality, which I’m going to discuss in what follows.
Templates and Artificial Design Intelligence (ADI)
Let’s start with the basics. If website building is as strange to you as moral philosophy might be to newborn kittens, Wix is definitely the best place to start. When you create an account with them, you can choose to make your website on your own (i.e. using the drag and drop editor) or elicit the help of its Artificial Design Intelligence (ADI).
ADI asks you a couple of questions about your website and the features you might want to have on it, and then designs it for you. You can select a theme, customize its fonts and colours to suit your preferences and then, in a matter of minutes, you’ll be greeted with three homepage designs to choose from. Talk about working smart, rather than hard.
If, at any point, you want to add features to your webpage beyond ADI’s potential, you can convert it to the standard editor and follow your dreams. You won’t be all on your own, though. There are hundreds of unique, mobile-friendly templates you can customize and the Smart Tips feature will help you along the way.
When you don’t know what to do next or something needs to be updated, Smart Tips will point you in the right direction and even throw in a tutorial to make things really laid-back.
There is a slight problem in that, once you select a template, switching to another one is a real pain in the derriere. Basically, you have to take screenshots and copy all of your content someplace else, because a new theme will ask you to build your website from scratch. And while the themes are mobile-friendly, you have to use the specific mobile view in order to ensure that your web pages look just as awesome on smaller screens.
Advanced Functionality – Wix Apps, SEO, Logo Maker, and Corvid
Wix launched its very own App Market where more experienced developers can create and share applications designed to improve the functionality of your website. Some of them are free, while others are paid. If you don’t really want to get into the details of creating a contact form, mailing list, business tools, or social media feed, the App Market is where you go to find a ready-made solution.
You can make an e-commerce store just as fast and you won’t even have to worry about sales commissions. If you want to improve your ranking on Google’s search engine results page (SERPs), there’s an SEO Wiz that will give you personalized advice on what you should do.
An often overlooked (and one of my favourite) secondary tools is the Logo Maker. Branding costs immensely nowadays and, at least to begin with, I want something neat, simple, and affordable to separate me from the competition. While this may sound like a unicorn, the Wix Logo Maker is just that – it applies the same intuitive drag-and-drop process from website building to logo design. Just try it out and you’ll be sold on it.
Last, but definitely not least, there’s Wix Corvid. This is a fairly recent addition to Wix’ suite of tools and it’s meant for people who want to build web applications with the help of the Wix platform. For example, if you want to build a database and add dynamic pages to your website, you’ll be able to do it through Corvid. They also have a lot of tutorials to help get you started.
Bottom Line – Is Wix Worth It?
There’s a good reason why Wix continues to be the industry leader in terms of website builder tools and that’s because it offers an excellent platform anyone can use without any specialized knowledge. If you always wanted to have a website of your own, but couldn’t afford to commission a web developer to do it for you, Wix can help you achieve just that, on your own, at a fraction of the cost.
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