Wordpress vs Webflow

Tuesday, April 14, 2020
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It’s difficult to know where to start when first creating a website. There’s a lot of technical information that if you have no experience, you might become confused quite easily. Also depending on what you need from your website and what it will be used for, it will have to be built in different ways.

Fortunately, websites don’t have to be built completely from scratch. There are website builders available that provide the foundations and frameworks for people to create their site within. Depending on what you need from your website, some of these frameworks will fit your requirements better than others.

This article will compare Webflow and Wordpress, two of the biggest and most popular site builders in the market. They both have different strengths and weaknesses that will help you decide what one suits you best. Getting this decision right now will save a lot of hassle at a later date if you decide that you want to switch CMS.


Webflow is a website builder based within the cloud and like most other website builders, it lets users build websites without having to write lines of code. The strength of WebFlow really comes down to the customisable design options it has, on many other site builders, this level of customisation is only available if utilising HTML, CSS and JavaScript.

WebFlow is a popular choice for web designers, because the higher degree of customisation has a slightly higher learning curve. Web designers have more experience working with websites than beginners and are often more excited than overwhelmed by the variety of choices available.

The Pros of Webflow

  • Complete customisation of websites without the need for an external developer or writing lines of code
  • Integrated drag and drop page builder that lets you design visually as you go
  • Animations and interactions are straightforward to set up
  • SEO best practices are used in the design of the site
  • Page edits can be made directly on them, a user doesn’t have to switch between preview modes
  • Multiple editors and collaborators can be invited to create website content
  • SSL certificate is included
  • The code generated by the web builder is clean and to industry standards, which most other site builders are unable to do.

The Cons of Webflow

  • The main downside to webflow is the knowledge it takes to get started. This is particularly the case if you haven’t got any experience of working with websites.
  • Comparatively, the pricing of webflow is more expensive than on open source software like WordPress and Woocommerce.


WebFlow has three pricing levels: basic, CMS, and business.


  • This model is great for a person that doesn’t need a cms and just wants a simple website. It costs $12 a month.


  • For $16 a month, this package is great for blogs or websites with lots of content. This price package will support 100,000 monthly visitors, 1000 form submissions and 2000 cms items


  • This package costs $36 a month and is best suited for high traffic websites and blogs.


WordPress is the most popular website builder on the planet - by a long way as well. Considering the size of the internet, the open source platform is responsible for 34% of sites on it. It’s popular because getting started is fairly straight forward, costs are low, and there is a lot of flexibility that has been developed into the software by the wider community that uses it.

The Pros of WordPress

  • Wordpress is a cheap way to build a website. It’s free to use, a person just needs to buy their hosting.
  • A website can be fully customised in wordpress, the website owner has complete control over data and the site.
  • There are countless plugins available to help customise and tailor the functionality of a website.
  • The service is easy and quick to use and a person doesn’t need coding experience to get their site live.
  • Because WordPress is the most popular website builder, it is integrated with thousands of tools all over the internet, meaning it is extremely compatible with most third party applications you might need.
  • SEO can be fully customised on WordPress sites. Sites are mobile friendly and the code can be accessed to optimise for performance.

The Cons of WordPress

  • Wordpress is much more accessible to use and get started with. This is done with the use of templates and themes which are great, however, if there is something that needs to be completely customisable this will have to be coded by a developer separately.
  • As the website owner, you are fully responsible for updating and maintaining the website - unless you utilise a managed hosting package.


The actual service of WordPress is free. But this is where some people get confused, you will still need to pay to get your site live. The bare minimum is to purchase a hosting package, however certain domains, themes, plugins, and services will have to be brought as well if they are needed.

Both WordPress and WebFlow are fantastic options to build a website. For people with more experience in web design and want a completely customisable site, WebFlow is a good place to start if you can afford the higher fees. For other people, there is a reason why WordPress is the most popular site builder, it offers great functionality at a reasonable price.